Outread
A B2B outreach platform that combines AI-powered prospect discovery with multi-channel engagement automation.
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PRODUCT WALKTHROUGH
Key Features in Action
Natural Language Search
Describe your ideal customer in plain English and get instant results. The system uses Elasticsearch with custom analyzers to deliver sub-50ms search latency across thousands of companies.
Automated Contact Discovery
AI identifies the best decision-makers at target companies. The system analyzes company structure, role hierarchy, and contact information to find the right person for your outreach.
AI-Powered Personalization
Generate personalized messages at scale. The AI analyzes company context, prospect role, and your product offering to craft compelling, human-like outreach messages.
Real-Time Analytics
Track campaign performance with detailed analytics. Monitor open rates, response rates, and conversion metrics across all your outreach channels in one unified dashboard.
OVERVIEW
I built Outread to solve a problem I saw repeatedly: sales teams wasting 40% of their time on manual prospecting. The platform automates the entire workflow - from finding companies that match your ideal customer profile to identifying the right decision-makers and sending personalized messages across multiple channels.
The core innovation is the natural language search. Users describe their ideal customer in plain English, and the system returns matching companies from the database with sub-50ms latency. From there, AI identifies the best contacts to reach and generates personalized outreach messages.
TECHNOLOGY
CHALLENGES
Sub-50ms search across large datasets
Implemented Elasticsearch with custom analyzers and multi-tier caching. Query times dropped from 2s to 50ms average.
Rate limiting across multiple APIs
Built a unified rate limiter with token bucket algorithm and priority queuing for LinkedIn, email, and WhatsApp APIs.
AI message quality at scale
Developed prompt engineering pipeline with A/B testing and quality scoring to maintain personalization quality across thousands of messages.
MY ROLE
I architected and built the entire platform as the sole developer. This included system design, database schema, AI integration, frontend development, API integrations (LinkedIn, email providers, WhatsApp), and cloud infrastructure setup on AWS.